business side

On this T-Mobile pitch the brief was to let the world know they were going to offer service to businesses. Our "edgy" campaign idea paired nicely with their larger brand initiatives communicating their UnCarrier or the "rebellious telco" positioning. Our executions brought a great concept paired with best-in-class thinking to mobile/digital advertising and email. We didn't win, but we made an impression...

responsible for: 
copywriting | creative direction | pitching
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