Oregon was founded by pioneers and is still proud of its independent spirit. So when Obamacare came to town, we had to get the word out in a authentic Oregonian way. In the style of Woody Guthrie when he worked with the Bonneville Power Authority, we called the artists and musicians of OR to write songs, make posters and spread the word that healthcare for all is a great, great thing. In short, we made a movement.

responsible for: 
creative direction | concepting | copywriting
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