whassup!?

Back in 2001, the dawning of the information superwebs, there was an ad campaign called "Whassup," by Budweiser. We didn't know it yet, but it was the first example of viral marketing in the digital age with everyone making spoof videos from the SuperFriends to Old Jewish Guys. This online effort taught you to speak Whassup in any language.

Responsible for:
digital extension concepts | copywriting
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