my plan

Special K is here to be a woman's 24/7 weight management partner. While taking the Two-Week Challenge, she can use the MyPlan app to keep track of her daily diet, change her menu around, find delicious 1,000-calorie recipes, rate her progress (post on FB) and create a shopping list. The app was #1 in the health & fitness category when it started and has had over 500,000 downloads.

responsible for:
creative direction for UX/UI/copy/build
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